Building a Stronger Brand Foundation
Client: Torggler
Sector: Building Materials
Market: Italy, Europe
Scope: Comprehensive Brand and Portfolio Design
Torggler, a leading Italian manufacturer of building materials, wanted to strengthen its visibility and competitiveness in a fast-evolving market. The aim was to create a more cohesive and accessible brand that could stand out in busy retail settings while remaining practical and easy to use on construction sites. The challenge was both strategic and visual: to unify a vast and technically complex product portfolio under one clear and recognisable identity, and to elevate the brand's presence across every touchpoint from packaging to corporate communication.
From Complexity to Clarity
We began with a strategic redesign of the entire product portfolio, redefining the communication hierarchy and visual tone for each product line. Through thoughtful re-segmentation, we brought structure to hundreds of SKUs, making the range more intuitive for professionals and easier to navigate across retail and worksite environments. The bold brand red was repositioned as a defining visual anchor, ensuring immediate recognition and strong brand presence amid the noise of retail aisles and the demanding conditions of construction settings.
Strategic Visual System
The new identity was built as a flexible, scalable system that balances consistency and adaptability. Clear typography, refined graphics, and improved information hierarchy create a modern and confident look while enhancing usability. The refreshed packaging, point-of-sale materials, and corporate communications now express the same clear voice: reliable, professional, and unmistakably Torggler.
Results
The comprehensive redesign provided Torggler with a unified and future-proof visual identity. The new system strengthened brand recognition, simplified product navigation, and improved on-site usability. Across hundreds of products and multiple markets, Torggler now communicates with clarity, confidence, and coherence - a stronger foundation for continued growth and market relevance.
Services:
Portfolio Architecture
Packaging Design
Visual Identity Systems
Typography
Tone of Voice
Graphic Design
Icons Design
Shelf-ready & Transport Packaging
Point-of-Sale Design
Corporate Communications
Print-Ready Packaging Artwork Production
Localisations