A Joyful Evolution of a National Brand
Client: Refriango / Nutry
Sector: Non-Alcoholic Beverages
Market: Angola
Scope: Repositioning and Packaging Redesign
A complete design overhaul for this leading Angolan brand, infusing the portfolio with energy and a compelling visual story.
We went back to basics and looked for the backbone of the Angolan culture: the signature patterns, the "zungueiras" - the proud and strong African women who carry market goods on their heads adorned with beautiful scarfs, the vibrancy of the country. All that packed in a brand new design with a punch.
Services:
Packaging Design
Graphic Design
Illustrations
Point of Sale Design
Brand Guidelines