Flourishing Brand Journeys
Client: Kekkilä-BVB
Sector: Home & Garden / Growing Media and Supplies
Market: Finland, Sweden, Nordics, Baltics
Scope: Packaging Portfolio Redesign
We redesigned the portfolios of Kekkilä Garden in Finland and Hasselfors Garden in Sweden, creating a coherent visual identity that moves both brands forward as they reach broader audiences. Across hundreds of SKUs, the refreshed designs reintroduce the brands on retail floors as more informative, visually engaging partners for gardeners at every stage of their journey.
A Modern Take on Botanical Heritage
The ambition was to return to nature with a sense of raw beauty, combined with a touch of magic and imagination. At the same time, the design needed to preserve the brands’ premium positioning while appealing to a younger generation discovering gardening as a creative hobby, without alienating experienced growers. To achieve this balance, we rooted the concept in a contemporary interpretation of classic botanical illustration. This visual language provides a timeless foundation while feeling fresh and relevant for today’s audiences.
Clarity, Warmth, and Navigation
The bespoke signature illustrations form the focal point of the new visual system for both Nordic brands. Built around these visuals, the packaging redesign emphasises clarity and approachability, supported by a warm, conversational tone of voice that speaks directly to consumers.
A clear and informative iconography system helps gardeners navigate an often complex and crowded retail environment, reinforcing the brands as friendly, knowledgeable experts and trusted companions in bringing gardens to life.
Imagination Rooted in Precision
Each pack features custom illustrations that are botanically accurate, capturing the scientific detail of every petal and stem, while also allowing room for creativity and fantasy. These compositions inspire curiosity and confidence, inviting gardeners to imagine what their own spaces could become.
Services:
Visual Identity Systems
Brand Narrative & Storytelling
Strategic Positioning
Portfolio Architecture
Packaging Guidelines
Packaging Design
Graphic Design
Illustrations
Iconography